There were a ton of articles written last year about how
Google’s keyword tool was being removed from adwords and how this was another
assault by Google by SEO. Many posts read something to the effect of death of
the adwords Keyword tool, or the like.
Some action by Google in recent years have made search
engine optimization more challenging for SEO Professionals. For Example, we
used to get great keywords data from google analytics on individual keyword
searches. So, for example for a car dealing shop, with analytics installed on
your site, you could see exactly how people found your site via google search. For
example did they type “auto detailers in Kansas” or “Kansas city car detailing”
or simply a gernatic term like “car detailing shop”. We used to able to get
this kind of highly specific data from Google analytics. Since google has moved
to secure search, they no longer pass keyword data to analytics, so now the
keyword column simply read “(not provided)” this was in fact a blow to SEO, but
it’s not the casa for the keywords planner.
SEE ALSO: How SEO local businesses Can grow your sales by
100%
Flash forward into this new year and we know that keyword
tool 2.0 is the real deal. The new tool, dubbed “Keyword planner” is just as
good as the old keyword tool, if not better. The old tool was bulky and
cumbersome and often returned to many search terms, even when you selected “closely
related terms.”
The new keyword planner does a much better job then its predecessor
in terms of grouping large lists of keyword matches. This makes is much easier
to compile master list of keywords since you can select group of related
keywords in a custom list of groups – rather than one by one. The new tool also
provided estimate cost-per-click data which gives fantastic insight as to the
actual level of competitiveness for a
given keyword. For a practical example
of a keyword grouping in the new keyword planner, here is a snapshot of a
generic term for auto detailing.
As you can see, the new tool enables you to group and view
highly relevant keyword set that makes the job of an internet marketer easier. In
fact, it’s now possible to pull up this data quickly and easily on prospective client
meeting and even in presentation. When small business owner see this data in an
easy to read format, they can quickly AND EAASILY grasp how important keyword research
is for SEO-friendly web design and search engine optimization.
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